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TOLA Expo 2023 Returns to Dallas in May

The 3rd Annual TOLA Expo 2023 will be held May 3-4, 2023, at the World Trade Mart in Dallas, TX, located adjacent to the World Trade Center, where it was held last year. Residential Integrators from all four states are invited to attend the 3rd Annual TOLA Expo, hosted jointly by Samsung Electronics and five premier firms: Bell & McCoy Integrated Solutions, Elite 3 Pro, The Lucas Sales Group, Momentum Marketing, and New Era Marketing.

In the South-Central sales territory, most know the Texas, Oklahoma, Louisiana, and Arkansas region as TOLA. The cooperative sales representative Expo brings together in the CI industry’s best brands, press, education, and regional integrator attendees.

This year, on May 2, 2023, the day before the opening of the TOLA Expo, there is a special by-invite-only VIP event for the local specifier community, including Interior Designers, Builders, and Architects. During this 5-hour event, there will be exhibitor booth tours, CEU-accredited courses, and a cocktail party to close.

The 2023 TOLA Expo has grown and expanded substantially, adding more floor space, more exhibitors, expanded technology categories such as lighting and shading, and new educational courses. There will be a dedicated “dark room,” allowing video manufacturers to showcase their latest and greatest in the ideal environment.

Unlike other local venues or regional trade events, The Dallas World Trade Mart has a lighting designer feel and is a destination spot for interior technology showrooms. It is also home to Samsung’s new experience center (TM 4604), which will be open during the TOLA Expo and showcasing the latest video technology, including Direct View LED.

The show will be held in the atrium of the World Trade Mart, and will feel even bigger than last year because there are no ceiling restrictions for exhibitor booths. It is open from the floor to the ceiling of this four-story building.

TOLA Expo is more like a mini-trade show event, especially given the range in booth size options and show square footage. Many industry brand leaders will be exhibiting at the event, such as Crestron, A/V Pro Edge, Lutron, Origin Acoustics, Control4, Epson, and Bowers & Wilkins.

Knowing that education is a key driver for salespeople, PMs, technicians, and business owners, free education courses will be offered throughout the Expo timeline at the Trade Mart’s world-class business center. There will also be a dedicated training space where Lutron will host various certification and training courses during that same week.

The TOLA Expo will be held at the World Trade Mart located in the Dallas Market Center, on Wednesday, May 3, 2023, 9-5 PM, and Thursday, May 4, 2023, 9-3 PM. Educational Sessions and Training will be offered all week of the Expo.


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