Our Story
Who are we:
Elite3 Pro consists of talented sales and consulting professionals with years of experience in retail, distribution, and manufacturing sales. We are passionate about the technology industry we serve and care about the relationships we've developed over the decades. We understand the expectations placed on us as manufacturers' reps and are committed to doing our best for our customers and the manufacturers we represent.
When & Why:
Elite3 Pro's roots go back to 2006, founded by a predecessor firm called Elite Marketing. This firm was created out of necessity to meet the increasing demands to support the ever-changing technology landscape and the purveyors that support them. The vision was to deploy a new rep model that expanded on audio and video categories but would embrace the growing presence of automation control, network integration, and environmental technology categories like lighting and shades. Our ability to recognize and understand the adaptation of various technology verticals while incorporating our passion for audio and video gives us an edge in the marketplace.
What we do:
Our company's culture has three pillars, starting with being the resident expert for the brands we represent. The two other pillars are understanding and embracing the dynamics associated with the markets we manage and doing all we can do to deliver quality and reliable customer service to the customers we support. We encourage continued education, sharing best practices, and embracing innovative thinking to assist our efforts. We strive to think outside the box and continually push ourselves to excel in this business. To summarize, achieving our goals is ultimately measured by the success of the manufacturers we represent and the customers we work for.
Our Team
Dale Pugh
Principal
Sales & Management
dale@elite3pro.com
Office - (832) 260-0486
*Based in Houston
The aspiration for success and a vision to achieve it has been the fuel behind the company's co-founder for the last 25 years. Like many in this industry, his first exposure to A/V technology came in the early 90s, selling 12-volt audio at retail. Not long after, he found his professional calling as a manufacturer rep and hasn't looked back since.
Roles & Additional:
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Outside sales and customer support
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Territory Managed - Houston, Texas-Mexico Border
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CPMR Certified
Aaron Bayer
VP - Sales & Marketing
Sales & Management
abayer@elite3pro.com
Office - (832) 260-0481
*Based in Dallas
As an industry veteran with over 25 years of experience, Aaron has worked as a regional manufacturer, a custom integrator and a manufacturer rep. His career background provides the team and the manufacturers we represent with an invaluable pool of expertise to tap into. In short, between his love for technology and his diverse professional experience, Aaron is a crucial contributor to our overall success.
Roles & Additional:
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Outside sales and customer support
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Territory Managed - Dallas / Fort Worth, East TX, Waco
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Technical acumen - site survey & system calibration
Aaron McAllister
Customer Support Mgr
Inside Sales
aaron@elite3pro.com
Office - (832) 260-0483
*Based in Houston
Having spent the last 20+ years in this industry, he's amassed a number of skill sets that have proven valuable in supporting our customers. His love for technology and his understanding of our manufacturers' inner workings make him an essential part of our formula for success.
Roles & Additional:
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Inside sales & technical support (PO/RA submission & customer service)
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Initial lead process management (End-User and Business)
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MDC detailing & training (Houston locations only)
Eric Lefebvre
Regional Territory Director
Outside Sales
eric@elite3pro.com
Office - (832) 260-0485
*Based in Austin, TX
Eric has been in the Audio, Video and Security custom installation channel for over 15 years. He first cut his teeth in security and spent several years working for an extensive security integration group. He then changed his path by joining Wave Electronics, working at the Austin location, where he spent over 7 years in a sales role and, at one point, as a Branch Manager. He helped grow their residential and commercial business to new heights.
Roles & Additional:
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Outside sales and customer support
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Territory Managed - Central TX - Austin, San Antonio
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Assist dealers at the project level- review system designs, walk projects, conduct demos and anything else to contribute.
Derick Alba
Regional Territory Director
Outside Sales
derick@elite3pro.com
Office - (832) 260-0482
*Based in Baton Rouge
Derick has been in the consumer electronics industry for over 20 years. His journey started in a sales role at Circuit City and eventually evolved into a management role, working for Apple for 13 years before joining our team. He brings a passion for technology and a love for audio. More importantly, he shares the same desire and determination to help our partners grow and succeed.
Roles & Additional:
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Outside sales and customer support
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Territory Managed - Houston, Beaumont, and Louisiana
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Network savvy and an audio gear head
Jay Penick
Regional Territory Director
Outside Sales
jay@elite3pro.com
Office - (832) 260-0484
*Based in Oklahoma City
As a 35-year industry veteran, Jay's sales talents and passion for music have allowed him to evolve from a retail salesperson selling audio for 10 years to a successful manufacturers rep for the last 25 years. Having supported every category over the years, Jay is well-versed in managing any challenge that comes his way.
Roles & Additional:
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Outside sales and customer support
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Territory Managed - Oklahoma, Arkansas, Panhandle TX, DFW
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High level of product knowledge & top-rated professionalism
Kevin McCormack
Regional Territory Director
Outside Sales
kevin@elite3pro.com
Office - (281) 973-9991
*Based in DFW
Kevin has been in the Custom Installation industry for the past 20 years. He has owned an integration company and has held sales positions at a distributor, manufacturer and a manufacturer rep firm. His broad range of experience, industry knowledge and diverse skill set is an asset to our dealers, manufacturer partners and the Elite 3 Pro team.
Roles & Additional:
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Outside sales and customer support
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Territory Managed - DFW / West Texas
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Deep understanding of Control, Networks & Shades.
Russ Budro
Regional Territory Director
Outside Sales
russ@elite3pro.com
Office - (281) 973-9991
*Based in Houston
Russ’s career began in 1992 at the retail store Home Entertainment. Representing technology brands for almost 3 decades, he worked with numerous Fortune 100 companies, including Best Buy and AT&T, before returning to his A/V roots. Russ is an avid movie lover, singer and guitarist. He thrives on building strong relationships and helping his customers succeed.
Roles & Additional:
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Outside sales and customer support
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Territory Managed - Houston, Gulf Coast Region
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Great relationship-building and business development skills
Scott McTighe
Customer Support Specialist
Inside & Outside Sales
scott@elite3pro.com
Office - (281) 973-9991
*Based in DFW
Scott began his career in residential technology a few years ago in retail sales at Nebraska Furniture Mart, assisting customers in selecting the perfect audio, video, and technology solutions for their projects. With a genuine desire to help, Scott always approaches his work with a friendly smile.
Roles & Additional:
- Field sales support with distributors and retailers
- Field trainer for brand partners
- Territory Managed - DFW